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| ¡@¡@¡@¡@¡@¡@¡@¡@Home¡nShopping in Neihu¡nThree Main Warehouses |
¡@¡@Right near Jiutzong Road of Neihu Fifth Redevelopment Zone lies three ¡§Giant¡¨ warehouses, which are Costco, Carrefour, and RT Mart, respectively. The Dawan South Section of Neihu used to be a wilderness before these warehouses moved here. |
Costco
¡@¡@Costco is the first warehouse that starts its business here. This company adopts membership system, which suggests that only members who pay an annual fee can shop in Costco.
¡@¡@Because of this, Costco offers their members merchandise of low prices and high quality and various free services such as tire installation, eye examination, eyeglass frame adjustment, and car parking.
¡@¡@In addition, since Costco is an American warehouse, most merchandises are American flavored, such as American bread, American cereal, and American furniture. In order to meet the locals¡¦ needs, Costco also promotes the sale of certain products designed for consumers in Taiwan. |
RT Mart
¡@¡@RT Mart is the second retailer that starts its business in Neihu and it is established by Ruentex Group in Taiwan. Almost every kind of merchandise can be found in RT Mart. The main strategy of RT Mart is to offer customers convenience. Customers can find every kind of merchandise in each area of RT Mart. There are many areas providing specific merchandise in RT Mart. For example, household electric equipment area of mobile phones, MP3, televisions, and refrigerators; music area; stationer area of books and stationery; cosmetics area; clothing area; shoe area, and food area of seafood, vegetables, cooked food, and bread. Customers can find what they want in specific areas and do not have to go everywhere to buy different kinds of merchandise.
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Carrefour
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¡@¡@Carrefour is a French international hypermarket chain, and has started its business here in recent years. After years of competition, Carrefour has already opened its fifty-eight chain stores in Taiwan and became the leading retailer of warehouses in Taiwan. By constructing Carrefour No. 1 Brand of the lowest prices, Carrefour is the first retailer which has promised customers its principle of ¡§Bargain-priced everyday¡¨ and is now an appealing shopping paradise.
¡@¡@The strategies that make Carrefour successful are that all the merchandise it sells is stocked up by a disciplined purchasing mode, the SOP regarding private brand and outsourcing brand is concise, and the quality of merchandise is maintained above a certain level. For example, the salmon that Carrefour sells is purchased and imported from the fish market in Sweden and the salmon can be transported to Taiwan in less than ten days since no other minute and complicated procedures are required. And customers¡¦ satisfaction is always Carrefour¡¦s priority, any merchandise that customers are not satisfied with can be returned in one week.
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A win-win-win situation among Costco, RT Mart, and Carrefour can be achieved by industrial cluster effect
¡@¡@Since customers¡¦ needs of shopping can be met simply by visiting Jiutzong Road in Neihu, Jiutzong Road has become a good place of shopping on weekends, and this is the so-called ¡§industrial cluster effect.¡¨ When many stores of the same property cluster together, it attracts more customers than a single store. The industrial cluster effect has brought a win-win-win situation to Costco, RT Mart, and Carrefour. |
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