¡@¡@¡§Liang-fan¡¨ this Chinese word originates from a Japanese noun, which means to sale by bulk. We called the places where retailers sell merchandise ¡§warehouses¡¨ since the retailers have to buy at wholesale and stock up their merchandise in a large place. This kind of operating place is also named ¡§hypermarket¡¨ or ¡§warehouse supermarket.¡¨

¡@¡@Most warehouses adopt strategic alliance to offer customers various choices like that in a department store or a store of fine works when customers go shopping in a warehouse. Besides, customers can also buy some fresh food like in a supermarket. When a retailer wants to choose the location for opening a warehouse, the first condition should be noticed is that the site of new store must be a place where traffic flow is heavy and many stores reside, such as the Dawan South Section warehouse area where there are many warehouses opened. At present, Dawan South Section warehouse area has even become Taipei citizens¡¦ first choice for dinning, shopping, and taking a walk.

¡@¡@How do warehouses introduce themselves into people¡¦s life and make people like them or arouse peoples¡¦ attention to the trading area of them? We interviewed Ms. Cheng Chi, who has cooperated with RT Mart for many years to understand how RT Mart supports the issues of public health and social welfare. In addition, we also designed questionnaires for interviewing the consumers in RT Mart to further understand how RT Mart put their idea of ¡§stepping into every customer¡¦s life¡¨ into practice.