| Shopping in Neihu | History of RT Mart | Expert in Neihu | Strategic Alliance | RT Mart in Daily Life | Lishan Shoppers |
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| ¡@¡@¡@¡@¡@¡@¡@¡@Home¡nRT Mart in Daily Life¡nOnline Shopping | ||
¡@¡@Since the prices of petroleum and necessities for daily use keep rising, the consuming behavior of my family has been gradually changed. RT Mart has started to offer online shopping service and the goods will be delivered to customers¡¦ home for free. My family is quite interested in this online shopping since we can save both time and petroleum. It is believed that consumers¡¦ consuming behavior will be gradually switched to online shopping and necessities for daily use will definitely be in popular demand. |
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| ¡@¡@In the classification on online merchandise, food and family life necessities tend not to be in popular demand since they have expiration dates. However, in recent years, the ratio of life necessities in online shopping has been increased gradually. The reasons are indicated as follows: | ||
| ¡@¡@1.The price of petroleum keeps rising and driving to warehouses is a kind of cost. ¡@¡@2.The prices of necessities for daily use online are not expensive than that in warehouses. ¡@¡@3.Online shopping will deliver goods in a short time and customers¡¦ time won¡¦t be delayed by shopping. ¡@¡@4.The information online is transparent and it is more easy for customers to compare prices. |
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| The marketing strategies of RT Mart ¡@¡@With the constant growth of online shopping market, warehouses should also change the way they supply merchandise. At present, online shopping service is only provided by Taipei City Neihu Second Store, Taipei County Bitan Store, Hsinchu Nanya Store, and Taoyuan County Chunghua Store. Customers can also pick up merchandise on their own, which will take them five minutes only. ¡@¡@According to Ms. Mo-cheng He, the prices of products online are exactly the same as that in the warehouses. The main customer group of online shopping is office professionals since these customers can book what they want online and pick their goods up at the picking area in four chain stores after they come off work. And bill paying and picking will take five minutes only since salesclerks will help customers pick up goods into their cars. The products listed online are mainly popular products or private brand products, such as necessities for daily use, electric equipments, and fresh food. This service is planned for those who do not have time to go shopping in warehouses. Ms. He predicts that the business volume of online shopping can be up to 2% of that in a real store and will keep rising. The operating methods of warehouses will also be changed in accordance with the change of consuming behavior. |
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