¡@¡@We have designed a questionnaire in order to understand how consumers in RT Mart feel about RT mart? With the help from Reception Manager, Ms. You-hsuan Hou, we stood at the entrance on Saturday afternoon to ask for consumers to fill in questionnaires. A total of 200 valid questionnaires were turned.

1. Where do you live?

¡³Neihu District32% ¡³Taipei City (non Neihu)40% ¡³Non Taipei City28%
It can be found through the figure above that the traffic to RT Mart is quite convenient since residents in Neihu, Taipei City, and non Taipei city are all consumers in RT Mart. It can be concluded that location of a warehouse is very important.

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2. Who are here with you in RT Mart?

¡³Family88% ¡³Friend/coworker8% ¡³Others4%
Since these questionnaires were filled in on Saturday, the consumers are most families.

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3. What is your main purpose to shop in RT Mart today?

¡³Holiday shopping, for necessities for daily use70% ¡³With specific shopping aims, shop for specific goods26% ¡³Others4%
It can be indicated from the figure above that most consumers who go to RT Mart on holidays shop for family life necessities. Family shopping is an additional value.

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4. Among these three warehouses, which do you visit most often?

¡³Costco10% ¡³RT Mart81% ¡³Carrefour9%
Since only consumers in RT Mart were asked to fill in questionnaires on that day, it can be inferred from the figure above that consumers of RT Mart are of high loyalty.

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5. How often do you visit RT Mart?

¡³1 time/week26% ¡³1 time/ 2 weeks30% ¡³1 time/ 3 weeks13% ¡³1 time/ 1 month23% ¡³Others8%
It can be indicated from the figure above that about 30% customers visits RT Mart once a week. It can be concluded that the merchandise that RT Mart sell meets consumers¡¦ needs.

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6. Have you ever bought the private brand product of RT Mart?

¡³Yes73% ¡³No24% ¡³Not aware of RTMart' own brand 3%
As indicated from the figure above, nearly 30% consumers have not ever bought the private brand products of RT. RT Mart can promote this more.

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7. Have you ever made use of the post service in RT Neihu Second Store (e.g. sending letters or packages, withdrawing money, passbook sensing, buying stamps, etc)?

¡³Yes16% ¡³No77% ¡³Not aware of this service 7%

As indicated from the figure above, we were surprised. Although the post office is right at the entrance, only 16% consumers have used this service. And the main reason might be that the consumers we asked were most families rather than working professionals while workers might have more chances to use this service. Another reason might be that bills can be paid by credit cards, so it is not necessary to withdraw money.

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8. Please choose three products that are most attractive to you?

¡³Seafood and meat9.98% ¡³Bread14.88% ¡³Drinks (refrigerated)11.43% ¡³Snack food15.98% ¡³Cooked food5.63% ¡³Frozen microwave food7.26%	¡³Clothing4.36% ¡³Private brand products2.54% ¡³Camping utensils0.36% ¡³Special sale products17.42% ¡³Electric equipments4.72% ¡³Others5.44%
The top five that are most attractive are: special sale product, snack food, bread, drink (refrigerated), and seafood and meat. The top one is special sale products and it can be inferred that the strategy of special sales is the most powerful tool to attract consumers.

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9. How do you feel about the traffic flow around RT Mart?

¡³The traffic flow is smooth51% ¡³The traffic is jammed and cannot drive smoothly21% ¡³The traffic is jammed but can still drive smoothly with the help of traffic conduction28%
Nearly 80% consumers think the traffic flow is smooth and it can be inferred that the strategy of paying voluntary traffic guards to conduct traffic works.

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10. Have you ever visit RT Mart on typhoon day or after the message of typhoon is announced?

¡³No36% ¡³Yes64%
More than 60% consumers have shopped in RT Mart after the message of typhoon is announced or on typhoon day. It can be concluded that the quantity of vegetables and instant food (instant noodles and frozen food) is abundant and the prices are reasonable.

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