¡@¡@The main reason that customers choose to shop in a warehouse is that the process of merchandise here are lower than that in a department store or a convenience store. It is true that there is some high-priced merchandise in RT Mart. Therefore, in order to keep customers¡¦ eyes on them, RT Mart has started to sell ¡§private brand¡¨ merchandise to customers. According to Ms. Mo-cheng He, the business volume of these private brands is quite astonishing.
¡@¡@In a warehouse, some products, especially necessities for daily use, they share almost the same quality with common merchandise, but the prices of them are much cheaper. Why? The reason is that these products belong to private brand of RT Mart. The prices of these products are lower than the same kind of products for at least 20% to 50%. Under the situation of current economic recession, private brand products have become customers¡¦ favorites.

Private brand tissue papers

More than 3 million bundles of private brand toilet paper are sold in RT Mart per year

¡@¡@Ms He told us that since consuming ability has been influenced by economics, now is the best time to sell more private brand products. The private brand toilet paper is the most popular private brand product in RT Mart. More than 3 million bundles of private brand toilet paper can be sold in RT Mart per year and the sales volume of it is also better than other brands.

¡@¡@Private brand has increased RT Mart¡¦s business volume and also saved some money for consumers. Why these products are cheaper? Since RT Mart can directly supply these products through manufacturers to reduce other expenses.

FP¡]First Price¡^©MRT

FP logo

RT logo

¡@¡@Ms. He told us that more than two thousand kinds of products in the warehouses are private brand products and these products can be divided into two parts: FP (First Price) and RT. The private brand products of FP are the cheapest products in the warehouse and the quality of these products is above medium. The quality of private brand products of RT can be compared to that of the No. 1 brand, but the prices are cheaper for around 15%. The principle of private brand in RT Mart is to offer customers cheap products with high quality to meet customers¡¦ need of quality. In addition, private brand has increased customers¡¦ loyalty to RT Mart. And it is RT Mart¡¦s hope that customers can go shopping in their warehouses more often for these cheap products.

¡@¡@For example, the RT rice cake in RT Mart is produced by Wang Wang Cookies; the RT suitcases is produced and supplied by Wankuo Co.; the RT cooking oils are produced by Formosa Taffeta Corp.; the mineral water is produced by Yes Corp. Customers can save more money if they buy the same kind of products of RT private brand. After listening to what Ms. He said, I decide to ask my mom to buy private brand products since these products are produced by famous manufacturers, the quality of them can be guaranteed by RT Mart, and more money can be saved!